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I ntegrated consulting is the added value featuring Gabriele Magliola’s activity and it is fundamental in order to develop business relations in furnishing sector and in varnish products for building activity sector.

The activity concerns:
• specific expertise on products and relative market segments, both for residential and contractual construction;
• the analysis and possible development of the product;
• in-depth knowledge of local markets (with particular reference to Middle East, North Africa, Asia and much of Europe);
• brokerage and trading skills;
• continuous assistance, before and after the order.

In particular, as far as product development is concerned, GM consulting is geared towards understanding of the customer needs (trade and consumer side), of the competitive environment and of the nature of the target market, intervening with producers to protect the importer, for better cost definition, production processes and placement strategies.
GM also provides a cross-cultural approach to enterprise internationalization (Cross Cultural Marketing), adapting the production and marketing dynamics to the taste and cultural perception of target countries.