Minimal sobriety, Scandinavian style, shabby chic, the natural high-tech of laminated and stratified coatings. There is another wood which is setting a trend in the contemporary furniture where light and linear elements replace thick shapes and inlays. It’s about a search of physical and visual space saving, where the smart consumer demands an ideal continuity also in immaterial values implying the realization of the manufacture. First of all, the sustainability.
That’s why today the environment accountability works in favor of marketing. It aims to an eco-friendly target helped by a communication created for the general demand of transparency on productive processes and the correspondence with a lifestyle which seeks to recover the global nature harmony deprived by industrial progress.
A growing number of manufacturers have the environmental certification, making it almost a brand. In the case of wood, PEFC (Programme for Endorsement of Forest Certification schemes) is the most accredited paradigm for the Sustainable Forest Management, as an international initiative based on an agreement among sector operators (forest owners, wood workmen) and consumer representatives. The principal mission of PEFC is to produce forest products and wood obtained by sustainable installations by supplying information about their origin, avoiding illegal logging or irresponsible interferences which speed up the forest resources depletion.
It’s worth noting that the international organization is achieving its goal, since two-thirds of the globally certified forest area respect PEFC criteria.
PEFC scheme includes following purposes:
For the real sustainability, PEFC requires that the wood management is certified by an independent body and controlled by independent inspectors. Wood and fiber derived by a certificated forest are marked to enable traceability in the successive processing steps until the final product. This latter can boast the sustainable wood use with a second certification, the Chain of Custody (CoC) recognizable by the consumer through a specific logo.
For some time now, also Italia Living – company present in Gabriele Magliola’s portfolio – uses PEFC certification for its wood parts, giving to its products an added value, recognizable by global markets.