Product analysis

" My product is always the best product". This is what many companies think, but - even in the presence of good quality - this statement is never quite correct, because reality is made of different markets (cultural sensitivities, bureaucracy and trade rules, distribution networks, packaging, internal competition, economic and social circumstances), flexibility of process modes and adaptation capacity of the product variations.

Gabriele Magliola starts with the preliminary analysis of the product just to make it perceived as the best one by target markets. Guided by the requirements of the importing customer, the survey focuses on production methods, construction and packaging materials, the real satisfaction of the promise and comparative benchmarking related to similar products available on the local market taken into consideration.