Residential buildings (large housing estates), tourism (hotels, residences, resorts), transports (airports, train stations, ports), commerce (stores, restaurants, shopping centers), cultural centers, business centers, yachting. These characterize the cross-section of Contract, the cornerstone for Italian furniture export which find wider spaces in international markets compared to the overcrowded internal market of retail.
No company should enter in these particular B2B channels without first organizing own work according to specific operative models inspired by some values: planning, logistics, pricing policy and margin optimization, precision and management of deliveries, administrative assistance, after-sales.
Contract material production must be receptive to flexible and tailored productive processes and to economy of scale. Replying to the specific needs of the order, they are integrated with unusual goods.
In short, who produces for the Contract must have the ability to adapt its business model and its offer continuously.
But – as we said at the beginning – it is worthwhile. A recent survey of Federlegno (the research center for furnishing sectors) notes that for Italian furniture companies, Contract counts about 12% of own turnover. Percentage goes up to 14% for kitchen companies.
NetCucine, brand of Turi Group, is aware of it. Its productive and management organization flexibility and a consolidate experience about materials and their processes collocate brand in several international Contract channels, especially in France and Spain. The progress of this particular productive and commercial know-how puts the business internationalization process in motion, also involving Mobilturi, the other brand of Turi Group. As a result, there is the opening of a productive establishment in Serbia.
NetCucine is not just a European phenomenon. Gabriele Magliola has recently worked with this brand for an important Contract in Morocco concerning Kelly model, a no handles kitchen, tranché dove-grey finishing and anthracite plinths and structures.