3,4-billion-dollars colossus in 2016, with establishments in Canada, Germany, Ireland, United Kingdom and in the Usa, where it was founded. Wayfair’s ID is clear: 15 years’ experience to become one of the major operators in the international e-commerce, the first in the USA as concerns furniture and interior design.
Able to conquer Wall Street with astonishing performances, American marketplace has in the portfolio 12 thousand brands relating to home furnishing, an important benchmark thanks to its innovative sales approach.
Although physical distance, customer lives a captivating experience in Wayfair: from the functional and attractive articles integration to the cutting-edge and technological tests. Last May, Search With Photo function has introduced in the search engine into the portal. This is similar to the service present in Google Images, where user can upload a picture of the furniture seen somewhere and find it in the marketplace.
But the most interactive and extraordinary innovation is the one introduced recently, in September 2017: the furniture arrangement simulation inside one’s own house, through the Augmented Reality.
“Leveraging Apple’s AR platform on iOS 11 – explains Steve Conine, Wayfair co-founder and co-president – we’re solving one of the biggest pain points consumers face when shopping for home furnishings online or in a store: how will this item look in my home and will it fit? Our AR-powered shopping app lets our customers visualize thousands of products in their homes, from their homes, before they buy”.
To render real this internal placement, you click on View in Room 3D, under the picture of the product. Purchasers can also move and rotate products in anywhere in the virtual room (which reproduces the real one) from every point of view, walk across it and see if items fit well.
“The ability to see how a sofa matches existing décor or whether a new table will fit in one’s dining room – confirms Conine – brings an unprecedented level of convenience to our customers while providing them with the confidence that they’re making the right selection for their home”.