We write Buoninfante, but we read Made in Italy. There’s no better synthesis than this to introduce the mattresses-producing company in the province of Salerno, in the South-Italy. It is also present in Gabriele Magliola’s brand portfolio for a few weeks now.
With over 40 years of experience, the company has passed down its artisanal knowledge and it has anticipated the evolutionary steps of a product which has exceeded the standardization, revealing an unexpected potential. In the latest years of technological advancement, the mattress of Buoninfante Group has become increasingly the highest expression of the Italian identity: fabric quality, design, innovation and service.
It’s not a coincidence if the visual communication of the brand is about the Italian tricolor flag and some dolce vita snapshots with the Colosseum and Venetian calli. Its mission statement lines up with the realization of the product as an ambassador, where appropriate corporate structure values materialize. Mattress creation, attention to details, shapes design, firmness, elegant finishes: every aspect of the production responds to restrictive qualitative parameters.
Thanks to a combination of these characteristics, Buoninfante has a progressive presence in several international markets, mainly in emerging ones. Besides its headquarters a few kilometers from the Amalfi Coast (one of the best-known Italian places) and its subsidiary in the heart of Manhattan, the group boasts a distribution network more than 200 stores in over 30 countries, plus 5 showrooms in Las Vegas, Birkirkara, Beijing, Shanghai and Suzhou.
Its capacity for innovation at multiple levels results successful as well the order handling service, totally planned and controlled thanks to precise production programs tending to the transport cost reduction and to a great versatility in case of extraordinary needs.
The wide range is itself an example of its ability to diversify: five mattress lines and one pillow line, with remarkable cutting-edge solutions ranging from technology (different kind of springs; hypoallergenic, hygronomics, antistatic, thermostatic, ecological fabrics; anti-sagging structures) to clearances rationalization (the only company in the world which use Matt-box system, where high end and pocket springs mattress are exposed to vacuum, rolled and put away in a box easy to handle). Up to a holistic conception of the rest thanks to special fabrics treated with olive oil and other vegetal oils, anti-electromagnetic graphite, anti-aging textures and breathable gels (the ecological line with Organic and Mineral products).
